In the era of big data, the ability to harness and analyze this data is crucial. This course focuses on the fundamentals of the research process with a special emphasis on effective data-driven storytelling. Students will learn how to detect and articulate the stories behind data sets and communicate data findings in visual, oral, and written contexts for various audiences. Students will become familiar with associated tools. Hands-on exercises using real datasets will allow students to develop practical data analytics skills and make data-driven decisions to enhance outcomes in their industry.