Bachelor of Science in Business Administration
The School of Business offers an undergraduate major in Business Administration with a choice of three areas of study (called concentrations): Business Management, Marketing and Human Resource Management.

The Bachelor of Science in Business Administration (BSBA) prepares students for many careers in the modern business environment. The program features broad coverage of the functional business areas (accounting, finance, management, marketing, economics, law, technology, and global issues to name a few), while providing students the opportunity to enhance skill sets in communication and teamwork.

The business program and its three concentrations are offered in a traditional weekday format, the adult accelerated format, and online.

Business Administration - Business Management

The business management option allows students to select three electives in management, marketing or accounting in order to complete their degree. The business management concentration can prepare students for a variety of careers in all functional business areas in all types of business organizations.

Requirements
Bachelor of Science in Business Administration (120 total credit hours)

University Studies - 49 credit hours
Business Major - 39 credit hours
Business Management and Personal Finance - 11 credit hours
General Electives - 21 credit hours

Business Administration - Marketing Concentration

The Bachelor of Science in Business Administration with a concentration in marketing examines how marketing contributes to the survival and growth of business organizations. Students will obtain a strong fundamental education in marketing, with an emphasis on digital marketing principles, such as search engine marketing, social media marketing, mobile marketing, and digital advertising.

Requirements
Bachelor of Science in Business Administration (120 total credit hours)

University Studies - 49 credit hours
Business Major - 39 credit hours
Marketing Concentration - 12 credit hours
Required Support Course and General Electives - 20 credit hours

Business Administration - Human Resource Management Concentration

The Bachelor of Science in Business Administration with a concentration in Human Resource Management is designed for students interested in developing the skills for managing an essential resource in any organization--its employees. The curriculum is designed to support the key competencies and skills needed to manage human resources in organizations of all sizes. Students will also develop an understanding of human resources and its strategic relevance in business.

Requirements
Bachelor of Science in Business Administration (120 total credit hours)

University Studies - 49 credit hours
Business Major - 39 credit hours
Human Resource Management Concentration - 12 credit hours
Required Support Course and General Electives - 20 credit hours

Bachelor of Science in Business Administration + Master of Science in Business Communication - Healthcare Management Concentration
For students interested in pursuing the BSBA + MSBC - Healthcare Management Concentration, the following process should be followed:

• An undergraduate student currently working on the degree requirements for the BSBA should apply to the MSBC program after completing 75 hours at the undergraduate level and before enrolling in his or her first MSBC course.
• Before enrolling in an MSBC course, the student must meet all current MSBC admission requirements and be accepted into the MSBC program.
• The student must have an undergraduate GPA of 3.2 or higher after completing 75 hours.
• Nine credit hours (3 MSBC courses) in the MSBC program can satisfy 9 general elective credit hours in the undergraduate program.

Associate of Arts in Business Administration
The Associate of Arts in Business Administration (AABA) is also offered by the School of Business.

Requirements
Associate of Arts in Business Administration (60 total credit hours)

University Studies - 34 credit hours
Business Major - 21 credit hours
Required Support Course and General Electives - 5 credit hours

Minors
Students in majors other than Business Administration may minor in Business Administration or Marketing. Accounting majors can also minor in Business Administration or Marketing.

Business Administration Minor (18 total credit hours)
ACC 261
ACC 262
BA 250
ECON 281
ECON 282
MKT 240

Marketing Minor (18 total credit hours)
MKT 240
MKT 342
MKT 344
MKT 475
2 Electives chosen from MKT 375, MKT 455, MKT/COM 328, COM 250, or COM 381

Program Sheets
Associate of Arts in Business Administration
Bachelor of Science in Business Administration: Business Management
Bachelor of Science in Business Administration: Human Resources Management Concentration
Bachelor of Science in Business Administration: Marketing Concentration
Bachelor of Science in Business Administration: MSBC Healthcare Management