BA-481: Integrative Strategic Management
3 credit hours
Integrative Strategic Management is a capstone course for business and accounting majors covering the entirety of the discipline. The purpose and design of the course is to integrate and build on all prior core business courses. This course does not concentrate narrowly on a particular function of business, but covers the integration of management, marketing, and financial analysis. The center of attention is the total enterprise--the industry and competitie environment in which it operates, its long-term direction and strategy, its resources and competitive capabilities, and its prospects for success. This course will include at least one writing assignment that requires peer review and a minimum of two drafts.