Revenue Generation in Sports and Events | Spalding University Catalog

MSBC-687: Revenue Generation in Sports and Events

3 credit hours

This course is a comprehensive overview of ticket sales, fundraising, donor relations, non-profit, premium seating, and sponsorship profession. Topics include ethics, major gift fundraising, annual funds, booster club organizations, priority seating programs, ticket and sponsorship sales cycle, the importance of prospect research, and process from relationship development to transaction.