Principles of Marketing | Spalding University Catalog

MKT-240: Principles of Marketing

3 credit hours

This course examines marketing principles, concepts, strategies, and tactics used by organizations to market ideas, products or services to selected target groups. The course emphasizes how to price, promote and distribute a firm's offerings in a dynamic technological, economic, social and international environment. This course will include at least one writing assignment that requires peer review and a minimum of two drafts.