Public Relations | Spalding University Catalog

MKT-328: Public Relations

3 credit hours
Showcases the role of the public relations practitioner. This research and writing-intensive course examines public relations as a marketing tool, explores the responsibilities of the public relations practitioner in relation to mass media, and helps the student identify various publics. Balancing ethical responsibilities to both client and communication will be discussed.

Prerequisite courses:MKT-240