Advertising and Promotional Strategies | Spalding University Catalog

COM-449: Advertising and Promotional Strategies

3 credit hours
Designed to introduce the student to the field of integrated marketing communications. The emphasis in this course will be on the elements of promotion in the marketing communications program of an organization, and will examine advertising, sales promotion, public relations, and personal selling from an integrated marketing communications perspective. This course can be used to satisfy University Studies requirements.

Prerequisite courses:MKT-240 or instructor's permission