Integrated Promotional Strategies | Spalding University Catalog

MKT-449: Integrated Promotional Strategies

3 credit hours
Designed to introduce the student to the field of integrated marketing communications. The emphasis in this course will be on the elements of promotion in the marketing communications program of an organization, and will examine advertising, sales promotion, public relations, and personal selling from an integrated marketing communications perspective.

Prerequisite courses:MKT-240