This course focuses on the initiation, planning, growth, and development of new and emerging ventures. It presents an organized, systematic study of entrepreneurship by addressing the process of transforming creative ideas into commercially viable businesses. By using/evaluating such resources as text, cases, and exercises, this course will address such subjects as the entrepreneurial mind-set, the initiation of entrepreneurial ventures, the development of the entrepreneurial plan, and will focus on the growth, valuation, and harvest of entrepreneurial ventures.

Prerequisite courses: MKT-240